HarvestPulse — Millet snack packaging design

HarvestPulse — Millet snack packaging design

Project details

HarvestPulse, an Indian millet-snack brand, needed product packaging design that could compete in modern trade and kirana shelves without looking like generic “health food.” We delivered an FMCG pouch system with warm earthy tones, clear variant coding, and compliance-ready back panels.

This project sits in our product packaging design practice for FMCG brands launching or refreshing retail packs across India.

Project brief

  • Multi-SKU millet snack range (sweet and savoury variants)
  • Strong shelf blocking in 100–200 g pouch formats
  • Typography and icons readable at arm’s length in busy aisles

Design approach

  • Brand block: Consistent logo zone and colour architecture across SKUs
  • Variant clarity: Distinct accent colours per flavour with shared grid rules
  • Regulatory layout: Nutrition, FSSAI, and ingredient hierarchy tuned for pouch dielines
  • Mockups: 3D shelf renders for sales decks and distributor pitches

Deliverables

  • Master artwork for pouch fronts and backs
  • Print specification notes for flexo and digital runs
  • Retail mockups for e-commerce and modern trade listings

Need similar FMCG packaging? Explore our product packaging design service for pouches, labels, and shelf-ready systems.