Variant colour system Product Packaging

MasalaRoute asked for premium spice product packaging design that feels rooted in Indian kitchen tradition yet clean enough for metro retail. We built a pouch family with bold variant colours, heritage illustration accents, and a disciplined typographic hierarchy.

Packaging work like this is part of our dedicated FMCG product packaging design offering for food and grocery brands.

Project brief

• 8–12 masala variants in stand-up and flat pouches
• Instant recognition between chilli, turmeric, garam masala, and blended lines
• Premium black base with high-contrast flavour cues

Design approach

• Illustration layer: Cultural motifs supporting—not overpowering—the SKU name
• Colour system: One hero hue per variant with shared layout grid
• Compliance: Weight, batch, and ingredient blocks aligned to printer templates

Deliverables

• Front and back pouch artwork per variant
• Dieline-ready PDFs with bleed and safe zones
• Shelf mockups for modern trade presentations

Launching a spice or staples line? See how we approach product packaging design for FMCG from concept to print-ready files.