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CitiBite — Crunch series FMCG packaging

CitiBite — Crunch series FMCG packaging

Project details

CitiBite — Crunch series FMCG packaging — product packaging design view 1
CitiBite — Crunch series FMCG packaging — product packaging design view 2
CitiBite — Crunch series FMCG packaging — product packaging design view 3
CitiBite — Crunch series FMCG packaging — product packaging design view 4
CitiBite — Crunch series FMCG packaging — product packaging design view 5
CitiBite — Crunch series FMCG packaging — product packaging design view 6
CitiBite — Crunch series FMCG packaging — product packaging design view 7

CitiBite expanded into a crunchy coated-nut series requiring a vibrant product packaging design language. We treated each nut type as its own character while maintaining a bold colour-block system for strong shelf impact in FMCG snack aisles.

Multi-SKU snack ranges are a core use case for our product packaging design studio serving Indian FMCG founders and marketing teams.

Project brief

  • Four nut variants with cinnamon and chocolate coating stories
  • Playful yet premium tone for urban retail and travel channels
  • Clear flavour and ingredient callouts on small-format packs

Design approach

  • Character-led fronts: Each SKU owns a colour and ingredient hero
  • Series consistency: Shared typography, logo band, and crunch iconography
  • Production: Artwork aligned to existing pouch supplier templates

Deliverables

  • Variant artwork set with linked master styles
  • Shelf strip and wobbler concepts for launch
  • High-resolution mockups for digital campaigns

Scale your FMCG range with structured product packaging design—one system, many SKUs, print-ready delivery.