SpiceRoute — Masala box packaging design

SpiceRoute — Masala box packaging design

Project details

SpiceRoute needed professional product packaging design for a premium masala gift box and inner sachet system. We designed a rigid carton with bold variant colours, heritage illustration accents, and a clear SKU grid for wholesale and modern trade.

This work is part of our product packaging design service for Indian FMCG and retail brands — from labels and pouches to cartons and premium rigid boxes.

Project brief

  • Festive masala box for multi-pack gifting
  • Inner pouch labels sharing one master grid
  • Strong shelf blocking in spice aisles

Design approach

  • Brand block: Logo, variant coding, and hierarchy tuned for retail and e-commerce thumbnails
  • Compliance layout: FSSAI, weight, ingredients, and barcode zones aligned to printer dielines
  • Shelf impact: Colour, typography, and photography direction for quick recognition in aisles

Deliverables

  • Carton dielines, inner label artwork, and lid graphics
  • Print-ready PDFs with bleed and safe margins
  • 3D mockups for sales decks and marketplace listings

Launching a similar SKU? See product packaging design for FMCG on companyprofiledesign.co.in.