FrostBite — Ice cream & shrikhand tub design

FrostBite — Ice cream & shrikhand tub design

Project details

FrostBite needed professional product packaging design for ice cream and shrikhand tub wraps with lid labels. Premium dairy dessert packaging with flavour colour system, lid window concepts, and cold-cabinet legibility for 500 ml and 1 L tubs.

This work is part of our product packaging design service for Indian FMCG and retail brands — from labels and pouches to cartons and premium rigid boxes.

Project brief

  • Curved tub wrap dielines for freezer cabinets
  • Shrikhand variant with traditional motif accents
  • Lid label with flavour photography

Design approach

  • Brand block: Logo, variant coding, and hierarchy tuned for retail and e-commerce thumbnails
  • Compliance layout: FSSAI, weight, ingredients, and barcode zones aligned to printer dielines
  • Shelf impact: Colour, typography, and photography direction for quick recognition in aisles

Deliverables

  • Tub wrap and lid label artwork
  • Print-ready PDFs with bleed and safe margins
  • 3D mockups for sales decks and marketplace listings

Launching a similar SKU? See product packaging design for FMCG on companyprofiledesign.co.in.